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Business Valuation in Divorce: Maximize Your Assets and Avoid Pitfalls

By Jay Mota, MAFF®, CDFA®, CFP®, CQS®, ChFC®, WMCP®

When it comes to business valuation in a divorce, it often comes down to a pretty simple question: Does the business in question have any real value that can actually be split between the two spouses, or are we just talking about the owner's personal income? This distinction is absolutely crucial because even if a business looks like a real winner on paper, if its value is so closely tied to one person, it may not be considered a marital asset that can be split at all. And if we get goodwill or other key factors wrong, we can all too easily end up overvaluing the business and creating a real mess.

Valuing a business in a divorce is never just a numbers game. People, processes, and the overall ability of the business to keep running even when the owner is no longer involved all play a critical role in this process. That's why a clear, well-documented valuation is essential to getting both spouses on the same page and feeling confident that the process is fair and transparent.


What Does 'Business Value' Mean in a Divorce?

When it comes to a divorce, a business can only have divisible value if it's considered to be marital property. In plain English, this means it was built or grew during the marriage, and represents something that could be sold, transferred, or kept by one spouse while fairly compensating the other. And just because a business turns a profit doesn't automatically mean it's a marital asset that can be split fairly.

Courts and valuation experts typically ask one key question: Can the business keep earning income without the owner being there full-time?

  • If the answer is no, the business might be turning a profit, but it's still got little or no value to divide.
  • If it can operate independently, then it may be considered a marital asset that can be split fairly.

Working out whether this is the case requires a full financial picture, including business records, personal assets, and how the business grew over time. When was the business started, how did each spouse contribute, and what drove its growth all matter. Financial statements and supporting documents are all tied together here.


Tackling Goodwill in Business Valuation

Financial advisor calculating business valuation in divorce

What is Goodwill?

Goodwill in business valuation is all about the business's ability to produce future economic benefits that go beyond its physical assets. In divorce cases, goodwill often winds up being one of the most contentious aspects of valuation.

Courts treat goodwill very differently depending on whether it belongs to the individual owner or the business itself. And this distinction can have a big impact on whether the business has divisible value.


Personal Goodwill (Usually Not Divisible)

Personal goodwill is tied to the individual owner, not the business. This includes:


  • Their personal reputation or professional standing, and how that impacts future business
  • The special skills, expertise, or certifications they possess
  • Personal relationships with clients or referral sources
  • Unique judgment, style, or decision-making abilities
  • Future earning potential that depends on their ongoing effort


Things can get tricky when it comes to small business owners, because personal expenses often flow through the business, which can complicate valuation. Usually, personal goodwill isn't considered a divisible marital asset because it can't be sold or transferred without the individual.


While personal goodwill generally isn't counted when dividing marital assets, it can influence alimony, child support, and cash flow evaluations.


Enterprise Goodwill (Potentially Divisible)

Enterprise goodwill, on the other hand, belongs to the business itself, and it exists when a business can keep on earning income even if the owner steps away.

You can spot enterprise goodwill in things like:

  • Customer contracts that can be transferred or last a long time
  • A well-known brand that's independent of the owner
  • Skilled employees or strong management systems in place
  • Proprietary processes, intellectual property or technology
  • Licensing or franchising models
  • Client relationships that are institutional rather than personal

Enterprise goodwill often plays a big role when it comes to dividing business value in a divorce. Sometimes adjustments are made, like a "key person" discount, if the business relies heavily on one individual.

Service-based businesses, where client relationships and income generation depend on ongoing operations, are a prime example. In some cases, enterprise goodwill can be offset by giving other assets to the non-owner spouse to achieve a fair division.


Business Valuation Methods in Divorce

There are three ways to value a business in a divorce:

  1. The Income Approach: Projects future earnings and discounts them to present value. This method is pretty common for established businesses, but it can cause disputes if income is counted both for property division and support.
  2. The Market Approach: Compares the business to similar companies that recently sold. It works well when reliable data exists, but it can be tricky for closely held or unique businesses.
  3. The Asset Approach: Values the business based on its assets minus liabilities. This is often used when income is inconsistent, though it may undervalue intangible assets like client relationships or goodwill.

Choosing the right approach is absolutely critical for fairness. A qualified business appraiser or financial expert can make sure the method used fits the specific business and divorce situation.


Why Profitability Alone Just Isn't Enough

It's a pretty common misconception that a profitable business automatically has divisible value. In many closely held businesses, the profitability is heavily tied to the owner's labor. Even if the business is generating income, that might just reflect the owner's effort, rather than a transferable asset. Experts look at financial records, tax returns, and industry trends to figure out what portion of the business really qualifies as marital property.


For small businesses, income generally reflects the owner's earning capacity. Using that income for property division can be completely off the mark, which is why disputes often follow. Proper valuation also needs to take projected future income and present value into account in order to avoid any unfair outcomes.


Common Mistakes to Avoid with Business Valuation in a Divorce


When you're trying to figure out the value of a business during a divorce, there are some all too common pitfalls to watch out for:

  • Double dipping: This is when a spouse's income gets counted twice - once for business value when dividing up property and again when figuring out alimony or child support. It can easily lead to one spouse being unfairly burdened and adding to the tension.
  • Blurring the lines between goodwill types: It's worth being able to tell the difference between personal goodwill ( that's tied to the owner's skills and reputation ) and enterprise goodwill ( which belongs to the business itself ). If not, you risk getting inaccurate valuations and tax headaches down the line.
  • Missing key assets: Sometimes, equipment, customer loyalty, or brand reputation gets left out of the picture. That can mean the business gets valued way too low - or conversely, way too high.
  • Overlooking taxes and future earnings: Not taking into account tax implications or future income can give a pretty skewed picture of what the business is really worth.
  • Using the wrong valuation method for the job: For example, relying on the asset approach for a service-based business is just not going to cut it. Using the market approach without doing your homework on comparable sales can lead to some pretty misleading results.
  • Failing to consider the divorce laws where you live: Divorce laws can vary state by state, especially when it comes to how business assets get divided up. You need to know these rules inside and out to get a fair shake.
  • Poor communication between teams: When lawyers, appraisers, and financial experts aren't talking to each other effectively, it can drag the whole thing out and drive up costs in the process.


Practical Strategies for Business Owners

Business owners can protect their interests by keeping detailed records, understanding the differences between personal and enterprise goodwill, and working closely with experienced divorce attorneys and experts. Having clear shareholder agreements, documented business operations, and a handle on potential tax implications gives owners the upper hand in negotiations.


Guidance for Non-Owner Spouses

Non-owner spouses should make an effort to get a handle on the business's financial health and the valuation process. Working with lawyers and accountants, understanding the difference between personal and enterprise goodwill, and getting full financial disclosure can help uncover the business's true worth. Being aware of inconsistencies and knowing your legal rights can make a real difference in achieving an equitable outcome.


Tips for Being Legally Prepared

Getting a head start is key to navigating the divorce process. Both spouses should gather complete financial statements, tax returns, and records of tangible and intangible assets.


Bringing in valuation experts and attorneys who are experienced in business valuation can help you address ownership interests, market demand, and tax implications.


Getting everything down in writing and making sure everyone is on the same page can help cut down on disputes and minimize the cost of litigation.


Why Professional Guidance is Important


Financial advisor guiding a client on business valuation in divorce.

In cases involving business valuation, professional guidance is a must. At Divorce Logic, we offer a full suite of financial expertise, from certified public accountants to certified financial experts with a Master Analyst in Financial Forensics (MAFF) certification. This comprehensive range allows us to take on business valuation analyses as well as high-asset and complex cases with specialized skills.

Unlike many Certified Divorce Financial Analysts, our sole focus is on divorce-related financial matters, which means we can bring a level of dedication and expertise that's hard to match. We work closely with attorneys and clients to clearly separate true marital assets from personal earning capacity - a crucial distinction that affects settlements and trials.

Our team of certified financial experts work to ensure business assets are valued fairly and accurately. By getting involved early in the process, we can help reduce disputes and give you the confidence that you're getting a fair deal. Schedule a consultation with Divorce Logic today.



Financial Planning Strategies for High-Asset Divorces
By Jay Mota, MAFF®, CDFA®, CFP®, CQS®, ChFC®, WMCP®